Cristiano Ronaldo AI Impersonation: Over 1,300 Scam Ads and Lessons for Fans

A football fan in Spain recently fell victim to a deepfake scam, where fraudsters impersonated Cristiano Ronaldo to demand a transfer of €100. The incident not only caused minor financial loss but also exposed a widespread problem: over 1,300 fake advertisements using the Portuguese superstar's image were documented in a 2026 study. The story began when a social media account claiming to be Ronaldo contacted the fan, promising a special reward if he paid a small fee. The fake video was created using AI, with CR7's face and voice replicated so convincingly that the victim had no suspicion. Only after losing the money did he realize he had been scammed. According to the cited study, deepfake ads using Ronaldo's image often appear on platforms like YouTube, Facebook, and TikTok, promoting investment platforms, cryptocurrencies, online gambling, and quick-rich schemes. Current technology can perfectly mimic voice and gestures, making it difficult for viewers to distinguish real from fake. Ronaldo, at 41, remains one of the highest commercial-value players in the world. The misuse of his image not only harms fans but also affects his personal brand. Cybersecurity experts warn that this is just the tip of the iceberg. With the advancement of AI, similar scams are likely to surge in the coming years. Notably, Ronaldo is not the only target. Other top stars like Lionel Messi, Kylian Mbappé, and Neymar face similar risks. Football organizations such as FIFPRO and UEFA are calling on social media platforms to strengthen moderation of AI-generated content. Fans must remain highly vigilant against unusual offers from accounts impersonating players. Never transfer money to anyone requesting upfront payment for gifts or rewards. Clubs and players also need to be more proactive in verifying online identities. This incident serves as a wake-up call for the entire sports industry. AI technology offers many benefits but also poses significant risks if not tightly regulated. Ronaldo may be the most prominent name, but anyone could be the next victim. Conclusion: Don't let your love for football cloud your judgment. Always verify information thoroughly before making any transactions involving your idols.